Cotton On Group team members celebrating together

This is us.

We’re a global family of brands, born in Australia and driven by a simple belief: that business can be a force for good. From our people and our culture to the brands we create and the communities we’re part of, everything we do is shaped by who we are, what we stand for and our purpose: to make a positive difference in peoples lives.

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Two Cotton On team members laughing, one holding a coffee

Proudly Aussie, born and bred.

A little shop. A big idea.

Our purpose isn’t something that just sits on a wall — it’s something we live every day. It shapes the choices we make, the way we work, the products we create and how we show up for our people and communities. From small everyday actions to bigger ideas that can create real change, we’re always looking for ways to do more good and leave things better than we found them.

From Australia to the world.

UK 20 USA 209 Brazil 27 Venezuela 3 Curaçao 1 Namibia 4 Botswana 3 South Africa 129 UAE 28 Vietnam 14 Hong Kong 4 Malaysia 78 Singapore 37 Philippines 36 Indonesia 36 Australia 574 New Zealand 96

7 Brands  •  20,000 People  •  1,300 Stores  •  20 Countries

A culture of belonging

We’re a bunch of different people, with different ideas, backgrounds and ways of thinking – and that’s what makes us stronger. We’re big on being ourselves, backing each other and having a crack at making things better. Our culture is about creating a place where people feel welcome, have fun, challenge the norm and know they can make a difference. Because when our people are doing their best, we can do our best too.

How we roll

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Made by us

Duis semper risus nibh, bibendum elementum nibh pellentesque vitae. Pellentesque posuere at elit in tempus. Praesent nulla ipsum, bibendum a odio non, efficitur aliquet justo. Aenean tempus pulvinar lectus vitae iaculis. Vivamus non imperdiet ante, id porttitor augue. Interdum et malesuada fames ac ante ipsum primis in faucibus. Vivamus metus metus, facilisis sit amet leo vel, rhoncus sodales ipsum. Nunc ultricies quis orci et suscipit.

Living our purpose

Our purpose isn’t something that just sits on a wall — it’s something we live every day. It shapes the choices we make, the way we work, the products we create and how we show up for our people and communities. From small everyday actions to bigger ideas that can create real change, we’re always looking for ways to do more good and leave things better than we found them.

Discover more

  • Students smiling outside a Cotton On Foundation school

    Cotton On Foundation

    Our vision is create a world where every young person can thrive. From day one, Cotton On Foundation has stood up against inequality. Eighteen years later and with more than $200+ million raised, our commitment to creating positive change is stronger than ever.
  • Model wearing a denim jacket and jeans

    Our Brands

    Seven brands. One big family. From trend-led fashion and lifestyle essentials to products for kids, home and beyond, our brands are designed to inspire, connect and bring a little more fun to every day.
  • Close-up of navy cotton yarn

    Corporate Responsibility

    Doing good is part of how we do business. We take responsibility for our impact on people, communities and the planet, while always looking for ways to do better and create a more positive future.
  • Cotton On team member at work

    Careers

    Join a team where passion meets purpose. At Cotton On, we create opportunities for growth, celebrate individuality, and empower our people to build meaningful careers while making a positive impact every day.
  • Students smiling outside a Cotton On Foundation school

    Cotton On Foundation

    Creating a world where every young person can thrive.

    Learn More
  • Model wearing a denim jacket and jeans

    Our Brands

    Seven brands. One big family.

    Learn More
  • Close-up of navy cotton yarn

    Corporate Responsibility

    Doing good is part of how we do business.

    Learn More
  • Cotton On team member at work

    Careers

    Join a team where passion meets purpose.

    Learn More